Move over Nielsen, there’s a new form of audience measurement in town. This week, Networked Insights released the first Measuring the Social report, focused on network television show ratings that are based on online interactions instead of Nielsen’s traditional (and much-disputed) TV ratings. Erik Abels from Forbes says “I Want My Non-Nielsen TV” and Adam [...]
Monthly Archives: October 2008
The Squad Hits The Trail Running
October 28, 2008 – 8:32 am
A few weeks back LaunchSquad participated in the JP Morgan Chase Corporate Challenge, a 3.5-mile run around Crissy Field and Fort Point just below the Golden Gate Bridge. This marked the 5th anniversary of LaunchSquad’s participation in the event and resulted in our best performance to date. We had more participants than ever (16 runners), [...]
Good Things Come In Threes
October 23, 2008 – 8:39 am
Lots of exciting things happening around these parts recently. First, we wanted to congratulate Melissa Biles on reaching her 5 year anniversary here at LaunchSquad this month. Melissa joined us shortly after graduating from Georgetown (and being an All-American lacrosse player to boot), and has played such a pivotal role in our evolution and growth. [...]
Brightstorm Launches As Online Teen Learning Network
October 22, 2008 – 8:00 am
Do you remember your favorite teacher in high school? The one whose lectures were so engaging that the concept still sticks with you today? Do you also remember those late nights studying when you had to figure out an Algebraic equation or write a paper? Wish you could have referred back to a great lesson [...]
Money Is Falling From The Sky
October 20, 2008 – 8:31 am
In the midst of gloomy economic news, cloud gateway provider Sonoa Systems has found their silver lining. On Wednesday, our client announced their latest round of funding: $10 million led by Third Point Ventures with Norwest Venture Partners, Bay Partners and SAP Ventures. Sonoa has a technology that solves the huge problems companies face when [...]
AnchorFree Launches The Privacy Cops Blog
October 2, 2008 – 9:39 am
We’ve been working with our client AnchorFree to launch a new blog called The Privacy Cops as part of our campaign to put them front and center on issues pertaining to online consumer privacy. The blog is an extension of the company’s free Virtual Private Network (VPN) product called Hotspot Shield, which protects and secures [...]