Curious about how those online advertisements somehow recognize your shopping preferences, accurately displaying product recommendations for the pair of shoes or sweater you?ve been looking at for the past two weeks? So were we, until we met the folks at…
If you’re like us, you love Evernote and you love talking ears off about how you use it, how you can’t function without it, and the times it’s saved you in a jam (“OMG. I forgot all my travel documents…
The ongoing debate between mobile Web and “in-app” is no surprise to the advertising crowd. Since the launch of the iPhone, brands have been trying to create in-app experiences that surprise and delight consumers. Despite the popularity of gaming and entertainment…
My friend Alex is classically beautiful. She also has a really grown up, important job at one of those big, firm-y type places. Basically, she?s smart. Real smart. And has a real nice apartment. And she makes everyone laugh and…
I recently delivered a lecture to my undergraduate public relations students about Maslow’s Theory of the Hierarchy of Needs, the 1940s theorem of human motivation by transpersonal psychologist Abraham Maslow. It’s usually represented in pyramid form and regarded with about…
Corey is a life-long Mac enthusiast who started his computing life on a Macintosh 512K, and has been in love with Apple products ? until the iPad. Ben has sworn by Apple products for the past seven years, and early…