Move over Nielsen, there’s a new form of audience measurement in town. This week, Networked Insights released the first Measuring the Social report, focused on network television show ratings that are based on online interactions instead of Nielsen’s traditional (and much-disputed) TV ratings. Erik Abels from Forbes says “I Want My Non-Nielsen TV” and Adam [...]
Author Archives: Jeremy Frank
LaunchSquad in the San Francisco Examiner
June 17, 2008 – 11:55 am
LaunchSquad was featured last Friday in San Francisco’s favorite daily newspaper, the Examiner. The article touches on the work we’ve done with Barely Political and Obama Girl, the company’s evolution from the first dot-com era until now, and the unique culture here at the Squad. If you didn’t already see the article during your commute [...]
Mandell On Macs
May 22, 2008 – 11:50 am
This past weekend, our resident Apple fanboy Jason Mandell was a guest on radio show Tech Talk With Craig Peterson to talk about LaunchSquad’s exclusive use of Mac computers over the past eight years. LaunchSquad was also featured on Apple’s business site last year, highlighting our use of Apple products. In fact, the very computer [...]
LaunchSquad and ClairMail: Two Years Strong
December 12, 2007 – 11:37 am
Mobile banking is hot. If you’ve visited the Wells Fargo site recently you have undoubtedly seen ads for their mobile banking offering, and pretty much every other top 20 US bank has their own offering, or will have one very soon. Novato-based ClairMail began as a mobile interaction platform that let people communicate with enterprise [...]
Cheese, Brats, Beer and Technology (aka, Networked Insights Launch Event)
November 14, 2007 – 11:36 am
This past weekend, Jesse and I left our respective coasts and headed up to Madison, Wisconsin for the Networked Insights launch event. While the Midwest is not unfamiliar territory to me (go Cubs!), this was both of our first visits to Wisconsin. The jokes were flying about cheese, brats and beer leading up to the [...]
TimeBridge Solves Scheduling Mess
August 15, 2007 – 11:31 am
The pains of scheduling meetings are near and dear to us here at LaunchSquad, which is why we’re very excited about the launch of our client TimeBridge’s Personal Scheduling Manager yesterday. TimeBridge makes coordinating meetings far easier, integrates with Outlook and Google calendars, and works on any email client. The problems with scheduling are largely [...]
Comeback Kids
June 27, 2007 – 12:34 pm
It was a rollercoaster season for LaunchSquad’s softball team, Jerry’s Lube and Fenders. A dismal performance in the regular season meant we had to play against the best team in the league in the first round of the playoffs. Down by two runs in the top of the final inning, Jerry’s strung together what is [...]