The ongoing debate between mobile Web and “in-app” is no surprise to the advertising crowd. Since the launch of the iPhone, brands have been trying to create in-app experiences that surprise and delight consumers. Despite the popularity of gaming and entertainment apps, the majority of mobile web users still consume most of their content via the [...]
Author Archives: Miko
Towerstream to Acquire Sparkplug Communications
March 22, 2010 – 6:00 am
Earlier this year, LaunchSquad started working with its second public company – a leading provider of wireless broadband for businesses – Towerstream, based in Rhode Island. We’re excited to share that they just announced their acquisition of Sparkplug Communications Inc.’s Chicago and Nashville business assets, including all customer contracts and network infrastructure. Based on the transaction, [...]
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September 24, 2009 – 5:00 am
Last Tuesday, LaunchSquad was a sponsor and participant in nextNY‘s @ShakeShack II event. nextNY helps connect “the next generation of digital movers and shakers in NYC,” and the event was a mixer dedicated to this group of NY entrepreneurs, VCs, developers, designers and more. And what better place to hold such a gathering than the gastronomical [...]
America’s Greenest Campus Launches
April 14, 2009 – 10:22 am
For colleges, it’s easy, and rewarding, to be green. Earlier this month, our client Climate Culture partnered with non-profit marketing organization SmartPower to launch America’s Greenest Campus, a nationwide contest among colleges to reduce the carbon footprints of their students, faculty, alumni and staff. Just in time for Earth Month, America’s Greenest Campus is energizing [...]
Fully Immersed – Vivaty Goes Public on Facebook
July 10, 2008 – 9:00 am
This Tuesday, Vivaty launched their first product, Vivaty Scenes, in public beta on Facebook and AOL Instant Messenger (AIM)! Vivaty Scenes are virtual spaces that you can personalize with photos, videos and virtual goods, where you can socialize with friends, by chatting or posting messages – it’s like a 3D version of your profile page. [...]
Blasting Out From Under The Radar
June 6, 2008 – 12:25 pm
Earlier this week, two LaunchSquad clients, Mochi Media and Vivaty, presented at Under the Radar: Social Media and Entertainment. It was a great show overall: 32 companies across 8 categories presented to different panels of judges. Host Dealmaker Media streamed video from the conference live via Ustream.tv, and tweeted the entire event. Presentations are now [...]
Vivaty Brings Your Web to Life
April 4, 2008 – 11:44 am
Vivaty, a new client here at LaunchSquad, just came out of stealth mode this week, kicking off the private beta of their first product, Vivaty Scenes. Backed by investors like Kleiner Perkins Caufield & Byers (KPCB) and Mohr Davidow Ventures (MDV), Vivaty has been building a platform that changes the way we experience the web [...]