21 Apr Celebrating Earth Day: A Look at How Our Clients Are Changing the World
In honor of Earth Day, LaunchSquad celebrates clients who are making a positive impact — not only on their respective industries, but on the planet itself. Whether through the use of all-natural ingredients, waste-free business practices, or other environmental initiatives, these companies have gone above and beyond to show respect for Earth’s finite resources and ensure a green future for generations to come. We’d like to take a moment to highlight some of the ways they’re changing the world and showing that what’s good for business can be good for everyone.
Alit Wines is a direct-to-consumer, all-natural wine brand engaging everyone—not just “wine people”—in a conversation about the how, what, and why of excellent wine. They use old-world methods, like dry-farming organically and fermenting with wild yeasts, that let nature to do her (delicious) thing with as little human intervention as possible. With a commitment to sustainability and quality at every level, their packaging is also eco-conscious: Wine is shipped directly to your doorstep in a custom-made recyclable box that requires no extraneous packaging. Best of all? Alit cuts out middlemen and explains the production costs that determine the final price—so you not only know exactly why you’re paying $28 a bottle, but also get world-class wine at a fraction of the retail cost.
Getty Images believes in the power of imagery: photos and videos can hold enough weight to tell a compelling story, and put change in motion as a result. Through their esteemed roster of photojournalists and photographers, Getty Images has been able to discover and then promulgate important environmental issues all over the world. For example, in 2007, Getty Images photographer Brent Stirton exposed the harsh and cruel reality of gorilla hunting in the Congo through a powerful series of photos that led to an increase in awareness and over $50 million in donations for the conservation. Last year, Getty Images photographer Kevin Frayer documented the environmentally-damaging and highly illegal Chinese steel and coal factories. Additionally, Getty Images photographer Mario Tama recently teamed up with NASA to document Arctic ice loss to show the reality of climate change. Now more than ever, Getty Images remains committed to shining a light on troubling subjects like these. Through imagery, people will empathize with and better understand environmental issues from all around the world, and in turn increase their support for addressing this global issue head-on.
Ministry of Supply
Ministry of Supply is an MIT-born apparel brand that engineers the professional wardrobe to perform as well as athletic gear using high-tech materials, as well as design and manufacturing techniques. Unlike wasteful, fast fashion brands, Ministry of Supply designs durable, high-quality products that immediately become long-lasting wardrobe staples. In the spirit of reuse, the company operates a program called “1 in, 1 out.” After customers make a new purchase, they have the chance to send back their old clothes, which are then donated to local charitable organizations—helping outfit people in-need as they enter the workforce.
In its constant desire to discover smarter, more sustainable ways to create clothing, the company most recently launched a 3D Print-Knit Experience in their Boston store, allowing garments to be printed on-demand. The immediacy of the production process means only the necessary amount of clothing is made, and the risk of excess inventory is reduced. In contrast to traditional cut-and-sew production—where 30% of the fabric is left on the cutting floor—this process is also nearly waste-free.
Optoro is a retail technology company, working with some of today’s top retailers to help manage their returned and excess inventory. Each year, 3.5 billion consumer products are returned in the U.S. alone and 4 billion pounds of total returns are sent to landfills. That’s equivalent to the weight of 4,700 fully-loaded Boeing 747s.
Enter Optoro. Born out of a side hustle in college, and now backed by UPS, Optoro provides an innovative data platform that helps retailers manage those returns more efficiently. The company leverages predictive analytics and dynamic pricing to choose the best disposition channel for each returned or excess item. So, instead of being sent to a landfill, it may be resold direct-to-consumer, recycled or donated. As e-commerce continues to amplify the problem of returns—with people buying goods sight unseen and, therefore, having to make returns more often—Optoro is working harder than ever to streamline the traditional reverse supply chain, and reduce waste.
How is your company adopting green measures? Tweet us @LaunchSquad or read more on our Instagram @LaunchSquad.
Image C/O Mario Tama/Getty Images