Saying that D-Wave Systems is doing something revolutionary is an understatement— their work is potentially cosmic in proportion. This group of scientists, physicists, engineers, mathematicians and entrepreneurs have built the first and only commercial quantum computer. Based on the principles of quantum physics, this computer is able to leap beyond the conventional processing model (storing information as 0s and 1s) by using qubits, which can be 0 or 1—or both at once.
D-Wave’s machines are already being used by Google, NASA, Lockheed Martin and the U.S. government. They are housed in temperatures 150 times colder than interstellar space and have potential applications we can’t even fathom yet.
D-Wave partnered with LaunchSquad to share their story of incredible persistence and innovation and to explain how this complex technology has the ability to help solve some of society’s biggest challenges. After a TIME cover and features in major publications and news outlets across the country, people are beginning to understand that the future is happening today, and it’s progressing faster than ever.
We worked to increase D-Wave’s visibility and enhance understanding about quantum computing through carefully calibrated media, speaking and outreach programs. We positioned D-Wave executives as thought leaders and educators, building relationships with key science, technology and business reporters and influencers in various markets around the world.
PRESENTING TANGIBLE RESULTS
Talking about quantum processors can get complicated pretty quickly, so we focused on simply establishing D-Wave as a company selling an incredible product that offers customers the ability to solve some of the world’s most intractable problems. We were able to leverage the various engaging components of D-Wave’s story—from research and development, to manufacturing, installation and application—to secure a variety of storylines on broadcast TV and web video. We also worked to build coverage around peer-reviewed scientific research in order to quantify the value of what the quantum computer actually does.
Cover stories are rare; very few companies ever get that type of exposure. The TIME cover we secured was indicative of the groundbreaking nature of what D-Wave is doing. Lev Grossman, a well-known writer and reporter, started his D-Wave reporting journey in the fall of 2013, when he visited the entire team in Burnaby, Canada, getting to see the “infinity machine” up close.