04 Apr Three Questions with Account Associate Eric Coffin-Gould
Name: Eric Coffin-Gould
Job Title: Account Associate
Office: San Francisco
Time at LaunchSquad: 8 months
What’s your best advice for making the transition from college to the work world?
Well, my personal transition was to escape to a school in India, where I taught for six months and got to separate from the stress of post-college planning. But that’s probably not for everyone. But I think the main adjustment for me from college to the workplace – aside from being humbled by the incredible people I work with – was the need to be proactive rather than reactive. It’s not about completing assignments by a deadline, but building good habits and doing the day-to-day processes well, so that you’re ready when you need to be.
What made you decide to come to LaunchSquad?
I didn’t know much about PR – I remember seeing the term “thought leadership” and being intensely confused as to what it meant. But the first thing that struck me was LaunchSquad’s commitment to storytelling, a sincere desire to be creative and always find a narrative worth telling. From there, it was easy to be won over by the people and the contagiously fun culture, even just by surfing LS’s Tumblr posts of dramatic softball victories.
What is one of the coolest experiences you’ve had at the Squad so far?
Without a doubt the EHang 184 announcement at CES. It’s not every day you get to launch a flying car. We had so much fun with it, crafting a pitch that traced humanity’s dream of personal flight from Pegasus and Aladdin’s carpet to the Jetsons – references which we’d later see reproduced in dozens of articles and a Popular Mechanics cover story. Tech journalists are a pretty cynical bunch, but the 184 evoked this childlike joy and astonishment from everyone we talked to. How can you not love that?
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