Just So You Know, John Mayer Prefers Rolex
Ok, so you probably (I hope) have absolutely no interest in dressing like Miley Cyrus. But on the off chance you are curious about her latest Hannah Montana ensemble, there’s a new site that’s making it possible for celebrity news addicts to identify the exact products the celebs themselves are wearing in the photos we all love to stalk.
Launched last week, Coolspotters aims to link celebrities with the products they wear, use and hawk. The site has individual pages for the products themselves, as well as the celebrities, various television shows and movies, cars, pets and events. Each item then connects back to the celebrities associated with it.
What is most interesting about Coolspotters, and what differentiates it from other similar sites, is that it relies on users making the connections between celebrities and their “stuff”. Sure, it’s possible to be a casual user and just browse the site for Lindsay Lohan’s latest pair of leggings, but Coolspotters depends on loyal devotees to connect the dots between celebrities and products and ultimately, take the crucial step to actually buy the stuff.
It’s certainly an interesting idea, and one that capitalizes on the fact that, plain and simple, people love celebrities. I’ll be curious to see how well the crowd-sourcing model works in this scenario and whether it creates a database of real value, but I can’t imagine Coolspotters will have a hard time recruiting users anxious to dress more like their favorite star.
Now if only the site could find a way to offer a lower-priced alternative to Ashlee Simpson’s latest Alexander McQueen…then I’d be sold.
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