TurnHere Brings Books and Authors to Online Video
Last week, Internet video producer and LaunchSquad client TurnHere announced an exciting new initiative that’s already created quite a buzz: a book-centric online video channel with Simon & Schuster called BookVideos.tv.
The channel aims to take literary consumption to a whole new level by bringing to life popular authors and the stories behind some of their most compelling works. In addition, the site features a host of social media functionalities, including the ability to Digg videos and add them to del.icio.us, comment on them, and share them with friends and book clubs via email and blogs.
Bookvideos.tv has already garnered attention from a bevy of media including The Associated Press, NewTeeVee, Beet.tv, ClickZ, AdRants, and Mashable.
TurnHere’s relationship with Simon & Schuster is the latest addition to the company’s portfolio of customers—the startup has also tapped InterContinental Hotels & Resorts, Citysearch and Discovery for video production services.