Fwix Launches New Local Newswire
LaunchSquad client Fwix launched earlier this week with a novel approach to delivering local news. Not only does the company’s technology intelligently sift through and categorize locally relevant news as it happens, it also allows real people (citizen journalists) to contribute news to the Fwix “wire” from the Web, and soon, from their iPhones.
Through its widget network, Fwix helps publishers enhance their local content with up-to-the-minute local news, and expand the reach of their contract at the same time. At a time when the news industry struggles to figure out a sustainable profitable model, Fwix is redefining what a newswire is. What’s more, Fwix acknowledges that everyday people are instrumental in breaking the happenings in their areas.
It’s an exciting, constantly-morphing era for local news and the media space as a whole, and Fwix is poised to reinvent how we consume—and share—the news around us. The launch has already generated some great coverage in The New York Times, VentureBeat, ReadWriteWeb, PaidContent, and Mashable. Check out Fwix and find out what’s happening in your city.