Epic. It’s overused.
Back when I lived in the Colorado Rockies, the snowboarders would come down from the mountain and proclaim they had an epic day of riding. Alright, I get that – floating through a couple feet of powder on a 5 foot board IS pretty sweet, and sometimes, there’s no other way to describe the pure weightless joy you experience while gliding down the mountain. But an epic day at work? A tweet about the epic #fail of a new device? That’s selling out the true, mythical meaning of the word: “of, relating to, or having the characteristics of an epic.”
As in Homer. It’s like the Iliad, bro – to hearken back to the mountain town dialect of my past.
So, now I put one of our very own clients under the same linguistic scrutiny: EPIX. EPIX officially launched on October 30, and it generated a lot of buzz in the tech and consumer world. TechCrunch, Lifehacker, Ars Technica, EngadgetHD, Fast Company, ReadWriteWeb, Mashable, NewTeeVee and many others took note.
So, what, exactly, makes EPIX worthy of such a loaded name? Just take a look at the story:
First off, there’s the leading actors, the studios: Paramount, Lionsgate and MGM. These are three of the most well-known, blockbuster-creating studios of all time, and, after theatrical and DVD releases, they’re distributing their movies on EPIX’s television channel, Video on Demand and Web site, EpixHD.com. More platforms – like mobile – are in the works as well.
The plot’s pretty riveting, too – even by Hollywood standards. EPIX has found a way to get movies to consumers whenever and wherever they want them. EPIX is also trying to rise above the status quo with its emphasis on consumer experience, packaging great films with the latest in social viewing and in-depth movie information and behind the scenes extras to create a truly immersive movie-watching experience.
Throughout the course of our adventure, EPIX is our entertainment experience hero. With more feature films on demand and online and more HD movies than any other service, EPIX is delivering what consumers want to watch on the platforms they want to see it on. Verizon FiOS has signed up to carry the service so far, and folks who subscribe to their Internet and cable offerings can tune in to the TV channel, log on to the site and drop into the most awesome movie service out there today.
If you want to check out EPIX, visit www.epixhd.com/invite to request a 72-hour invite.