Our client Attributor made news last week announcing that the Associated Press, one of the world’s largest daily sources of original content in the world, has chosen Attributor to monitor and analyze online use of AP content across the Internet. We are psyched to talk with reporters about it because it’s huge validation for Attributor’s technology and proves that it is built for massive scale, from the smallest blogger up to the world’s largest publisher.
The “Content Economy” is burgeoning but still sorely lacks the kind of transparency and accountability that creates a sensible market for all parties. Attributor’s vision is to become the standard way content creators and publishers interact with and do business with people who want to use and/or distribute it.
Attributor is taking the idea of an online copyright beyond the binary question of whether or not someone can use another party’s content, and instead facilitates a conversation about how the content will be used. By providing complete visibility into how any type of content is being used across the entire Internet, Attributor is giving publishers a powerful new way to both control how their content is being used and to negotiate new opportunities with those that want to use it. So, instead of being a digital copyright cop, Attributor is creating a whole new model for negotiating and expanding the use and monetization of online content.
Attributor’s potential impact on the content economy is huge and we’re pretty fired up about it.
Check out some of the stories we secured for Attributor on the AP news:
Business 2.0
San Jose Mercury News
Associated Press
Editor & Publisher
ZDNet
One Trackback
[...] There’s been a lot of news and discussion lately around the reuse and protection of online content, with User Generated Content Principles being announced from major publishers like Disney, Viacom and Fox as well as proposed solutions from Google for monitoring videos on YouTube. Our client Attributor offers a neutral approach for the online “Content Economy” with a monitoring and analysis platform for all types of content across the entire Web. While the company has made several large customer announcements with the Associated Press and Reuters, we just recently announced the official enterprise product launch. [...]