We’re coming off a busy Fall, where one of the highlights was the launch of LA-based Leverage, Inc., a company that’s helping busy people manage gift cards, loyalty and rewards programs. The company’s flagship service, Leveragecard.com, is a single application that allows users to purchase, track and exchange gift cards, earn interest on gift card balances, enroll in and manage loyalty and reward programs and receive targeted offers and savings from retailers.
Gift cards have become the number one holiday gift and, as my colleague Leonora points out, it’s a little known fact that more than $8 billion in gift card value is lost each year.
We kicked off the launch with stories in TechCrunch and LA Times and then made a heavy broadcast TV push, landing coverage on CNN Headline News, Fox Business News, ABC News and CBS News. The company’s CEO Mark Roberts was also featured on CNBC’s Squawk Box discussing the impact of gift cards on the holiday shopping season.
Leverage is only scratching the surface on its vision to help busy consumers retain the value of their cards and help facilitate a better relationship between shoppers and the merchants with whom they do business. Stay tuned for more updates and visit Leveragecard.com to sign up. It’s free!