LaunchSquad helps its clients to make a name for themselves, grow their business and become market leaders. We've worked with companies to overcome a number of different marketing challenges and use PR as a building block for success.
ADX - Advanced Data Exchange
Bringing EDI to the Masses
ADX - Advanced Data Exchange (Newark, CA) helps companies connect electronically with their entire network of suppliers and customers, removing paper-based process from the supply chain. ADX's vision is to become the VISA of the supply chain world by leveling the EDI playing field for any size company, not just the large players.
Real E-Business at Work
By the end of 2001, the market shakeout left ADX as one of a few remaining players in B2B e-commerce. However, the company was still largely under the radar and without a recognizable market identity. LaunchSquad was ultimately brought into the picture with a clear mission: create market excitement and grease the skids for the sales force.
Fueling Dramatic Sales Success
Focusing its efforts on the real-world business success of ADX's customers and the pragmatism behind its market vision, LaunchSquad:
- Fostered long-term relationships with more than a dozen analyst groups, including Forrester, AMR, Gartner, IDC, Meta, Giga and Yankee;
- Delivered positive, on-message coverage in a wide range of technology and business publications, including Industry Week, Line56, BusinessWeek, InformationWeek, eWeek, Network World, Supply Chain Technology News, Transform, and iSource; and
- Orchestrated a customer-focused PR strategy that stimulated feature coverage in top vertical publications in the grocery, retail, coal, pool supplies, distribution, steel and hardware industries.
Dave Michaud, vice president of marketing
"It's simple. Before LaunchSquad, prospective customers found out about ADX when we called them. After LaunchSquad, they call us. That's the way you hear it ought to work. The difference with LaunchSquad is that the expectation became a reality."