LaunchSquad helps its clients to make a name for themselves, grow their business and become market leaders. We've worked with companies to overcome a number of different marketing challenges and use PR as a building block for success.
Anacor Pharmaceuticals
Biotech Startup Attacking Anthrax
Anacor Pharmaceuticals (Palo Alto, CA) is an early-stage pharmaceutical company engaged in the discovery and development of treatments for serious bacterial and fungal infections, especially for biodefense. In September 2002, Anacor turned to LaunchSquad to publicize the company's introduction to the market and it's $21 million government contract from DARPA.
Overcoming the Glut of Biotech Stories
Anacor charged LaunchSquad with communicating this groundbreaking story to the biotechnology industry, government-focused publications, local business media and the venture capital community.
LaunchSquad embarked on an aggressive media relations campaign designed to create impactful coverage for Anacor in the top publications that reached its core audiences.
Launch Success Leads to National and TV Coverage
- Front page San Francisco Chronicle feature by acclaimed biotech journalist Tom Abate;
- Numerous feature articles in leading biotech journals, government publications and venture capital-focused outlets;
- Initial coverage created lasting visibility, resulting in ink in the New York Times, Los Angeles Times, Genetic Engineering News, BioPeople and others; and
- Local broadcast TV placements throughout both the ABC and NBC national networks, reaching millions of American viewers.