LaunchSquad helps its clients to make a name for themselves, grow their business and become market leaders. We've worked with companies to overcome a number of different marketing challenges and use PR as a building block for success.
comScore Networks
Changing the Face of Audience Measurement
comScore Networks (Reston, VA) is one of the largest providers of Internet-based market measurement and behavioral data, including consumer buying habits. In 2000, comScore developed a breakthrough service and methodology for accurately measuring Internet sales and behavioral data. The company turned to LaunchSquad for both its corporate launch and the following year to establish the company's data as the industry standard.
Reaching Millions Through Aggressive and Strategic Campaigns
LaunchSquad introduced comScore executives to dozens of the most influential reporters, analysts and influencers covering e-commerce. After an aggressive six month campaign in late 2001, comScore went from being a relatively unknown to appearing regularly in media like the Wall Street Journal, CNN, New York Times, USA Today, Entertainment Weekly, Associated Press, BusinessWeek, Forbes, Reuters, the Hollywood Reporter and dozens of others.
From New Entrant to Market Leader
After entering a mature market with entrenched competition, comScore is now considered the go-to resource for e-commerce data, and one of two market leaders in audience measurement (the company purchased Media Metrix in 2002). Today, comScore works with some of the largest institutions in the financial, retail, manufacturing, pharmaceutical, travel, telecom, media and entertainment sectors.
Gian Fulgoni, founder and chairman
"These guys fundamentally know what it takes to get a company off the ground. They put us in front of the analysts and reporters our company needed to know and got us a lot of coverage."