LaunchSquad helps its clients to make a name for themselves, grow their business and become market leaders. We've worked with companies to overcome a number of different marketing challenges and use PR as a building block for success.
Palm/PalmSource
Spinning out the Palm OS
In late 2001, Palm, Inc. (Milpitas, CA) tapped LaunchSquad to develop a messaging platform and strategic communications plan for its soon-to-be launched PalmSource subsidiary. PalmSource makes Palm OS, the world's most popular software for handhelds and smartphones.
Creating a Communications Platform
Palm turned to LaunchSquad to help establish PalmSource as the essential OS for mobile information devices worldwide.
Using our proven messaging and positioning methodology, LaunchSquad delivered a communications plan which incorporated core positioning and messaging to inform PalmSource's marketing collateral and serve as a roadmap for the subsidiary's debut.
Our messaging platform and plan was then used to create and launch the PalmSource brand.
