LaunchSquad helps its clients to make a name for themselves, grow their business and become market leaders. We've worked with companies to overcome a number of different marketing challenges and use PR as a building block for success.
ThinkEquity Partners
ThinkEquity Partners–From Underdog to Top Dog
ThinkEquity is a growth-focused investment bank that was founded to fill the void left by the high-flying growth firms of the 80s and 90s. As a new and unknown entrant in a very crowded market with more established firms vying for a leadership position, ThinkEquity selected LaunchSquad to aggressively position ThinkEquity as the next great growth-focused investment bank.
LaunchSquad recognized early on that ThinkEquity's financial audience needed to hear the story from the most influential media outlets.
We orchestrated a strategy aimed at securing coverage in top-tier business publications in order to influence lower tier media and establish ThinkEquity as a top contender as quickly as possible.
From Zero to 60 in 3 Months
Using ThinkEquity's Growth Conference as a catalyst, LaunchSquad began a carefully targeted and focused media outreach program to generate maximum excitement and attendance at the show.
Over the following months, LaunchSquad arranged in-person briefings for ThinkEquity Founder & CEO Michael Moe with every major business publication, including BusinessWeek, The Wall Street Journal, Fortune, Forbes, The New York Times, Business 2.0 and the Associated Press. The program then quickly segued into a focus on generating coverage of ThinkEquity's top analysts and their research.
High Profile, High Impact Coverage
- Elevated ThinkEquity from a pack of boutique investment firms and established it as a leading contender to become the best growth-focused investment bank in the world.
- Within three months, secured high impact feature stories in The Wall Street Journal, New York Times, Associated Press, and San Jose Mercury News, as well as a front-page corporate profile in the business section of The San Francisco Chronicle.
- Generated coverage in BusinessWeek in three separate stories (two covers) within a four-month span, two of which included photos of ThinkEquity's CEO.
- Placed ThinkEquity executives and research analysts on top CNBC shows to serve as experts, commenting on a variety of market related issues.
- Created excitement in the market among the media, dramatically increasing deal flow, potential employee interest and inbound calls from lower-tier media.
- Established ThinkEquity as a go-to resource for the media.