We call it handcrafted PR. It's the idea that every company we work with is as innovative and diverse in their communications needs as they are in their products and services.
We've done nothing but work with growth technology companies for more than a decade. You'd think that as a result, we'd have developed a programmatic "LaunchSquad way" of doing things. But the longer we've been at this, the more we realize that it's not about us, it's about our clients. We work with companies to help them create their stories, their strategies, their entire communications programs. That's handcrafted PR and that's what defines our approach.
Here's how it works:
- We get to know a company by immersing ourselves in its business, challenges, team, technology, customers, market and competitors.
- We discuss, brainstorm, whiteboard and analyze everything we learn and distill it into a story that makes people stand up and take notice.
- We translate the story into a highly customized strategy that, like the finest handcrafted furniture, is built with the best material, utmost attention to detail, unique, smart design, and clear understanding of purpose.
- We execute relentlessly, make good stuff happen, write strongly, pitch the media persistently, think constantly about our clients, make a real impact everyday, work hard to have our clients keep up with us, and deliver the stories and results that make our clients businesses move faster.
Markets evolve, influences shift, the media changes, and so do the mechanisms for reaching all the various cross sections of ideas and influence. These constantly moving targets have an impact on a company's strategy and inform the stories at its heart. But they don't define it.
From day one, LaunchSquad has embraced change as an inevitable and welcome component of growth. And in the midst of change, the one constant we've found is that it's the good stories that matter. Despite the proliferation of media types, new voices and devices, and an increasing pool of niche influencers, growing companies need nuanced, thought-provoking narratives to get people to listen and make conversations happen.
We believe that the very best stories typically involve some combination of:
- Innovation (the invention, the ideas, the science, the code, the breakthroughs)
- People (disruptors, brilliant minds, technical gurus, true believers, visionaries)
- Value (makes life easier, more productive for people, a better way)
- Impact (changes how people think about an industry, idea or activity)
- Emotional Appeal (gets people excited because it solves an important issue or just has that certain something special)
Once the story is succinct, companies need a strong, well-thought-out strategy and experienced communications team to make sure it gets heard and talked about in the right places, with the right volume, voice, impact and intent.
That's what LaunchSquad does best.