One of our first clients, comScore, executed a very successful intial public offering this week. comScore has become a dominant player in the online measurement world, providing data and insights to anyone looking to find out what’s happening on the web. We worked with the company in their early days (2000-2002) when they were a [...]
Monthly Archives: June 2007
Comeback Kids
June 27, 2007 – 12:34 pm
It was a rollercoaster season for LaunchSquad’s softball team, Jerry’s Lube and Fenders. A dismal performance in the regular season meant we had to play against the best team in the league in the first round of the playoffs. Down by two runs in the top of the final inning, Jerry’s strung together what is [...]
TurnHere Brings Books and Authors to Online Video
June 20, 2007 – 11:15 am
Last week, Internet video producer and LaunchSquad client TurnHere announced an exciting new initiative that’s already created quite a buzz: a book-centric online video channel with Simon & Schuster called BookVideos.tv. The channel aims to take literary consumption to a whole new level by bringing to life popular authors and the stories behind some of [...]
Wall Street Journal on Enterprise 2.0
June 19, 2007 – 4:14 pm
Yesterday’s Journal had a feature by Michael Totty about the emerging trend of Enterprise 2.0 – businesses deploying Web 2.0 technologies. “A growing number of businesses, from cutting-edge advertising agencies to venerable insurance companies, have taken the plunge into Web 2.0 tools,” Totty writes. The story highlights Northwestern Mutual Life Insurance Co, which is using [...]
Jack and Lars Take Center Stage
June 15, 2007 – 2:55 pm
Last week I had the great fortune of meeting Jack Welch, one of the most important leaders and innovators in the history of business. He keynoted an event hosted by our client SuccessFactors, which makes software that helps companies like T-Mobile, Arrow Electronics, Kimberly-Clark and thousands of others measure, manage and inspire their people. SuccessFactors [...]
Attributor and the Content Economy
June 7, 2007 – 11:27 am
Our client Attributor made news last week announcing that the Associated Press, one of the world’s largest daily sources of original content in the world, has chosen Attributor to monitor and analyze online use of AP content across the Internet. We are psyched to talk with reporters about it because it’s huge validation for Attributor’s [...]
LaunchSquad Hosts PRSA Event
June 1, 2007 – 3:10 pm
This week we hosted an event for the Young Professionals group of the local PRSA (Public Relations Society of America) chapter. LaunchSquad partner Jason Mandell moderated a panel discussion with Pheedo co-founder Bill Flitter and journalist/blogger Tom Foremski of Silicon Valley Watcher. The discussion, titled “Generation Now: What’s Next in Social Media,” delved into a [...]