Blowtorch Entertainment, a new client at The Squad, launched last week and we couldn’t be more fired up. Blowtorch is a media company focused on the 18- to 24-year-old audience. It will deliver truthful, edgy content to all the right places: online, in theaters, at live events and on mobile devices. News of the Blowtorch [...]
Monthly Archives: November 2007
Dell to Acquire LaunchSquad Client Everdream
November 19, 2007 – 7:40 pm
The same week it launched its “Yours is Here” social media campaign, enlisting celebrities to promote its consumer PC line up, Dell also took a big step in the enterprise managed services space, announcing its intent to acquire LaunchSquad client Everdream. For more than a year, Everdream has been promoting a bold vision for SaaS [...]
Third Annual Thanksgiving Pie Bake-off
November 19, 2007 – 3:45 pm
A foggy morning set the tone for LaunchSquad‘s Third Annual Thanksgiving Pie Bake-off last Friday. In its grand tradition, the day was filled with controversy, chaos and even disqualifications. Bake-off Official Jason Throckmorton once again disappeared during the tasting, leaving his only committee member (yours truly) to police the floor and follow his sentiments: “For [...]
It’s Official: Attributor Enterprise Product Launch
November 16, 2007 – 12:46 pm
There’s been a lot of news and discussion lately around the reuse and protection of online content, with User Generated Content Principles being announced from major publishers like Disney, Viacom and Fox as well as proposed solutions from Google for monitoring videos on YouTube. Our client Attributor offers a neutral approach for the online “Content [...]
Cheese, Brats, Beer and Technology (aka, Networked Insights Launch Event)
November 14, 2007 – 11:36 am
This past weekend, Jesse and I left our respective coasts and headed up to Madison, Wisconsin for the Networked Insights launch event. While the Midwest is not unfamiliar territory to me (go Cubs!), this was both of our first visits to Wisconsin. The jokes were flying about cheese, brats and beer leading up to the [...]
Are You Daptiv?
November 13, 2007 – 3:55 pm
Change is in the air and The New York Times has taken notice. This week, our client eProject officially changed its name to Daptiv. eProject, one of the largest and fastest growing software-as-a-service companies, made the change to better reflect its evolving offering and widespread use by customers in things beyond its initial project management [...]
New LaunchSquad Clients
November 9, 2007 – 1:33 pm
We’ve added some top-notch clients to our roster recently, including two in the green/clean technology area. Here’s a quickview: Acorn Factor (Delaware): public company that specializes in funding and accelerating the growth of emerging ventures in the energy sector. Blowtorch (San Francisco): a soon-to-be-launched media company. Digital Fuel (San Mateo, Calif.): software that helps businesses [...]
The Constantly Evolving Advertising Market
November 8, 2007 – 12:35 pm
One of our newer clients, AnchorFree, had a coming out party this week in conjunction with ad:tech and received quite a bit of attention from folks like GigaOm, ClickZ and MediaPost. The company has for the past couple of years been building out a platform and aggregating thousands of free wireless hotspots, and then allowing [...]