The amount of information on Facebook and other social groups gets bigger (and more complex) by the second, as people accept friend requests on their iPhones and continuously update their profiles. But does that mean anything for businesses? Can companies find meaningful ways to leverage this new information channel in the enterprise? One of our [...]
Monthly Archives: March 2008
Interactive Barcodes Coming to a Store Near You
March 20, 2008 – 12:29 pm
With the rise of e-commerce, traditional stores have been scrambling to compete with the convenience of online shopping — and LaunchSquad client StoreXperience was at National Retail Federation’s 97th Convention & Expo this past January to launch its new mobile commerce solution. StoreXperience harnesses the power of customers’ cellphones to merge the convenience of online [...]
Obama Girl is Hottest on Web, Says E!
March 14, 2008 – 6:00 am
While we can’t take credit for “Obama Girl” Amber Lee Ettinger’s good looks, we can say that we played a role in making her “Obama Girl” debut on BarelyPolitical.com the Biggest Viral Video Hit of 2007. “Ms. Girl” made a recent guest appearance on Saturday Night Live and reached the pinnacle of entertainment news success [...]
Podcast on Social Media Strategy
March 3, 2008 – 11:18 am
You can easily throw LaunchSquad on your iPod: Adam Metz was interviewed by eMarketing Talk Show’s Brooke Schumacher last week as part of a three-part series on social media strategy. This discussion focused on explaining social media marketing, how to work with your brand’s social media conversation online, and measuring and tracking the success of [...]