As the Internet evolves as a platform for both casual and console-quality games, tools like those that LaunchSquad client Mochi Media provides to help analyze and monetize these games are becoming tremendously valuable. That’s why Shanda Games, China’s largest operator of multi-player online role-playing games, announced today that they will acquire Mochi. Mochi Media has been [...]
Author Archives: Jason Throckmorton
MediaZone Serves up Wimbledon LIVE for the 3rd Consecutive Year
July 3, 2008 – 11:35 am
Our client MediaZone is in the midst of streaming the 2008 Wimbledon Championships live and on-demand for the third consecutive year. Since its debut in 2006, Wimbledon LIVE has joined March Madness and the Masters as mainstays on the broadband sports circuit as consumers have increasingly embraced the Web for coverage that expands on traditional [...]
Former Client Adify Acquired
April 28, 2008 – 5:56 pm
If the rumor is true, Former client Adify has been acquired for an estimated $300 million. We worked with Adify for a year and a half, helping to launch the company and evangelize its pioneering vision for vertical advertising networks. Congrats to Russ, Larry and the rest of the Adify team!
LaunchSquad Client Leverage Lightens the Gift Card Load
December 20, 2007 – 4:13 pm
We’re coming off a busy Fall, where one of the highlights was the launch of LA-based Leverage, Inc., a company that’s helping busy people manage gift cards, loyalty and rewards programs. The company’s flagship service, Leveragecard.com, is a single application that allows users to purchase, track and exchange gift cards, earn interest on gift card [...]
Dell to Acquire LaunchSquad Client Everdream
November 19, 2007 – 7:40 pm
The same week it launched its “Yours is Here” social media campaign, enlisting celebrities to promote its consumer PC line up, Dell also took a big step in the enterprise managed services space, announcing its intent to acquire LaunchSquad client Everdream. For more than a year, Everdream has been promoting a bold vision for SaaS [...]
Two LaunchSquad Clients Selected to AlwaysOn 100
August 2, 2007 – 10:27 pm
At this week’s AlwaysOn Stanford Summit, LaunchSquad clients SuccessFactors and Unwired Nation were selected to the AlwaysOn 100 from nearly 600 nominations. At the event, Unwired Nation’s CEO Indy Gill unveiled a new voice publishing platform that helps business extend web content to consumers who opt in to receive voice messages and notifications. Check out [...]
LaunchSquad Hosts PRSA Event
June 1, 2007 – 3:10 pm
This week we hosted an event for the Young Professionals group of the local PRSA (Public Relations Society of America) chapter. LaunchSquad partner Jason Mandell moderated a panel discussion with Pheedo co-founder Bill Flitter and journalist/blogger Tom Foremski of Silicon Valley Watcher. The discussion, titled “Generation Now: What’s Next in Social Media,” delved into a [...]
Adify at AlwaysOn Media
February 1, 2007 – 11:51 am
Larry Braitman, CEO of LaunchSquad client Adify recently spoke at the AlwaysOn Media conference on a panel called “Are There Chinks in Google’s Advertising Armor?” The panel was moderated by Bambi Francisco of MarketWatch and explored Google’s future as the dominant player in the advertising market. The general consensus was that while Google is the [...]
What happens in Vegas…
January 16, 2007 – 4:20 pm
At a packed press conference kicked off by celebrity guest at the 2007 International CES show in Las Vegas, LaunchSquad client MediaZone formally announced its Social TV platform. MediaZone’s platform is a new slant on online video, allowing social networks to form around professionally-produced, long form video, fundamentally changing the television experience. Reuters, GigaOm’s NewTeeVee, [...]
MediaZone Broadcasts New York Marathon Online
November 6, 2006 – 11:25 am
On Sunday, LaunchSquad client MediaZone became the first online broadcaster to offer live and on demand access to the New York City Marathon. MediaZone partnered with NBC Sports on this historic feat, which featured cameras that allowed viewers to track individual runners along the course as well as seven-time Tour de France champion Lance Armstrong [...]