Exclamation blog: Stories, Ideas and loud noises
Exclamation Interview: Pageflakes’ Ole Brandenburg
Ole Brandenburg, co-founder of Pageflakes, stopped by LaunchSquad’s office the other day and sat down for the first ever Exclamation Interview. We’re still working out some of the kinks in the presentation (like some better lighting and sound), but the story’s well worth hearing. Ole has just moved to San Francisco from Australia and he’s helping run a Germany-based company with development folks in several Asian countries. Maybe this is why Pageflakes is so compelling to Ole — providing an online home no matter what continent you’re on.
Seems like 2007 will be an interesting year in the world of Ajax home pages, lots of players and it’s certainly not clear how big a market this will be. Web Worker Daily ran a nice piece this week reviewing several of the start page offerings out there including Google, Netvibes, Pageflakes, Protopage, and Flash-based yourminis.
One thing that is clear is that RSS is playing a major role with many of these services behind the scenes. At LaunchSquad, we’ve been closely involved with RSS through our work with our clients NewsGator and Pheedo and the increasing popularity of these start pages is a good sign of the growing influence and importance of RSS as a way to move and share information.
Welcome to Exclamation!
Welcome to our new blog Exclamation. Our mission is to make this blog a place to share stories and ideas that come out of our daily work and interactions that we have at LaunchSquad.
There are a lot of great PR blogs out there already that do the job well of talking about the impact of new media on PR. And we’re going to try to leave that territory in their capable hands. But, as with anything, it’s easier to talk about what you’re not, and much harder to define what you are. And what we are trying to do is write about the stories that interest us.
Naturally, many of these stories will stem from our work with our clients, but many will also come out of the conversations we have every day at LaunchSquad. Conversations about trends, technologies, people and ideas; really anything that makes us say, hey, that’s a story that begs telling. Because, no matter how you slice it, good PR at its heart is about communicating a great story.
