Online Video and PR: A Perfect Match
Generally, PR firms are out talking to the media touting the next big thing and trying to drum up interest about their clients. It’s rare that we get a chance to talk about strategic initiatives that LaunchSquad is doing to add value to our clients. Well, this week was a bit different, and I must admit, it was fun talking to the media about LaunchSquad for a change.
On Monday, we announced a partnership with one of our clients, TurnHere, an Internet video studio, to add online video capabilities as a new service offering for our clients. We recently shot our first one with Pheedo, an RSS marketing company. It’s easy to think of how Pheedo can use this corporate profile video for various marketing and business development opportunities, but I think film could be an even more powerful tool for PR firms and how they do their jobs. Here’s the video:
At their core, PR people tell great stories about their clients. In the technology industry, we often work with early and growth-stage companies who are doing exciting things that have never been done before. We usually do that by using words, but the emergence of online video has opened the door to a more powerful medium — a tool that can be a more compelling and engaging way to capture the spirit of a company and convey the excitement from within.
TurnHere is a perfect match for us as a partner because they have the same goal of telling great stories (and over the past year we’ve developed a great relationship with them as their PR firm). TurnHere’s network of independent filmmakers work with companies to create an engaging and authentic experience with an emotional appeal that is far different than much of the user-generated content that exists today.
There has been a lot of hype lately about how social media like blogs, wikis and the like will forever change the PR landscape, but I don’t think online video is necessarily something revolutionary per se. It’s just another tool we can use to help get our clients’ stories out into the market.
One of my other favorite video sites, Beet.tv, a video blog founded last year by Andy Plesser, is making some great progress in this space.
To read more about the partnership, check out the coverage in Bulldog Reporter, ClickZ, and Marketing Shift.
We’re always looking for a great story to tell, so if you have one, let us know.
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