Just what does it mean to be hot?
I like to think that we have some hot clients. Clients with stories, technologies and entrepreneurial leaders that make people stand up and take notice. Our client SuccessFactors, for example: industry analyst Jason Corsello just called SuccessFactors the hottest thing going in enterprise software today. The Financial Times too is taking notice. As is Forbes. And some folks don’t necessarily agree either; nothing like a healthy disagreement to validate the hotness factor.
Apple of course is hot. Hotter than hot. Since more than a day can’t go by without iPhone news, this week’s hubbub is that Apple has announced what time the iPhone will be available at Apple stores across the country. But will it be any good? Does it matter? Google of course is hot: so hot that people are trying to get out of the glare and trying to live life without Google.
Having a crush on Obama is hot. LaunchSquad’s Melissa Klein is behind the scenes working the phones to help make this video one of the hottest viral videos going at this very moment. Is it the video? Is it the PR behind the video? Is it just plain luck being in the right place at the right time with entertaining stuff that made it so? My take is it’s a combination of things that’s making it hot right now: entertainment, smart marketing, good timing, a willingness to shake things up a bit.
One thing is clear, it’s 80 degrees in San Francisco today, and for San Franciscans, that’s hot.
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