I resonate with what Corey says about writing. Cannot force it. Otherwise, I end up cleaning out the junk drawer in my desk, instead of doing 10 other smaller tasks that really need to get done because I am procrastinating the writing.

LA gets paid first all day long. That is to say, by doing what I love I get to spend a majority of time engaged with content, people and activities I enjoy, AND, I literally get paid for it.

In theory, we’d all like to say that our work is our passion. So, I am sure this sounds like idealistic dribble. And, I sure did not arrive at this place by accident!

I pay myself by remembering that I chose to do what I do (marketing and communications for the social web) and therefore I have the choice to change course anytime I want. Freedom. And, that is payback!