Aweli: Enabling The Long Tail of Video Ads (In About 5 Minutes)
When I ran into Aweli’s Tony Katz at the SXSW festival in Austin, I recognized him from the Wordcamp conference last summer in San Francisco; I’d heard him talking during the Q&A parts of many panels, and thought he was a really sharp guy. So, when I found myself sharing a cab from the Austin airport with his business partner, Joshua Paul, I was able to get the full download on their cool new video ad business, Aweli. While LaunchSquad clients like Brightroll are shaping the horizon of video ads for brand advertisers, Aweli is making developments that might just affect the eBayer next door.
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Schlomo Rabinowitz