All I Really Needed to Know, I Learned on Twitter
Yesterday was a busy day for me. I was in and out of meetings and wasn’t in front of my computer too much. You know, the kind of day when you’re sitting there in a conference room guessing how many emails will be in your inbox when you get back? 50, 75, 100?
Meanwhile, there were two news developments that I was eager to follow: The Pennsylvania primary and Yahoo!’s earnings. Normally on busy work and news days, I rush to my desk, fire up a browser and scan my RSS feeds and a few sites I know can get me caught up.
But yesterday was different. When I got back to my desk, Twitter was open in my browser and before closing out, I did a quick refresh to scan the latest from the people I follow.
Right then, I had one of those Twitter “eureka!” moments. Rafe sums it up elegantly when he says, “The people who laugh at Twitter do not understand it. Pity them.”
You see, as if a genie granted me three wishes, a handful of “Tweets” gave me the gist of the news I was so desperate to follow all day. Special thanks goes out to CNet’s Dan Farber who was live tweeting the earnings call and providing succinct updates as they happened:
-Yahoo CFO: Traffic acquisition costs are up 4 percent because the company has to compete. about 19 hours ago from Snitter
-Yahoo’s headcount dropped from 14,300 at the end of last year to 13,800, including 600 new hires, offset by the company’s layoff. about 19 hours ago from Snitter
-Yahoo generated first quarter free cash flow of $647 million, up 75 percent ….it includes a $350 million one-time AT&T payment. about 19 hours ago from Snitter
-Yahoo CFO: “Advertisers’ budgets may fall, but the ROI of online ads compared to other media may cushion the impact on our industry. about 19 hours ago from Snitter
-Yang affirms that will choose whatever option maximizes shareholder value, including MS….more money! about 19 hours ago from Snitter
In 5 Tweets, I had all the information I needed. Sure, there was no analysis, but that could wait.
On to the election. I read a quick note from Fred Wilson who Tweeted, “i’ve just learned more about the PA primary on Tweetscan than CNN and MSNBC combined,” and posted a URL with the majority of news updates and comments on the election from around the Twittersphere. After a quick scan, Fred and I were on the same page. Too close to call. Anderson Cooper can wait.
As I left the office to head home and watch the final results come in, I couldn’t help but marvel at how easily I was able to catch up on the news of the day thanks to Dan and Fred.
Sure, the era of information overload has its drawbacks, but sometimes we forget how sweet it is when it all comes together just right. Thanks guys. And thank you, Twitter.
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