Comments on: The New Creative Economy http://www.launchsquad.com/blogs/exclamation/2009/10/20/the-new-creative-economy/ Stories, Ideas and Loud Noises Fri, 15 Jan 2010 14:33:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Suzanne Lainson http://www.launchsquad.com/blogs/exclamation/2009/10/20/the-new-creative-economy/comment-page-1/#comment-28758 Suzanne Lainson Wed, 21 Oct 2009 16:27:03 +0000 http://www.launchsquad.com/blogs/exclamation/?p=1096#comment-28758 Musicians are being told to give their music away for free and then sell something else like T-shirts. So if they are going to sell something other than the music itself, why not "stuff" made by a different company? Music sponsorship doesn't work when there is a mismatch between the sponsor and the music (and unfortunately it happens too often). But if there is such a logical connection that the music and product fit perfectly together, why not? Musicians are being told to give their music away for free and then sell something else like T-shirts. So if they are going to sell something other than the music itself, why not “stuff” made by a different company?

Music sponsorship doesn’t work when there is a mismatch between the sponsor and the music (and unfortunately it happens too often). But if there is such a logical connection that the music and product fit perfectly together, why not?

]]> By: Walt Ribeiro http://www.launchsquad.com/blogs/exclamation/2009/10/20/the-new-creative-economy/comment-page-1/#comment-28740 Walt Ribeiro Tue, 20 Oct 2009 17:40:47 +0000 http://www.launchsquad.com/blogs/exclamation/?p=1096#comment-28740 I think direct devoloper/consumer sales are the future. That's the way it is with music now. Video games and films will be the next to follow. Its all about connecting with a niche audience and creating a conversation with them and listening to them. Over time the niche grows, and so do the personal relationships. I think direct devoloper/consumer sales are the future. That’s the way it is with music now. Video games and films will be the next to follow. Its all about connecting with a niche audience and creating a conversation with them and listening to them. Over time the niche grows, and so do the personal relationships.

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