An exciting day at LaunchSquad…
Things are starting to slow down due to the holidays but not entirely. We were involved in two pretty big news announcements this morning.
The first was the launch of one of our newest clients Attributor, which is tackling the copyright issues around online video and content. The Wall Street Journal published a front page story on the company in today’s edition.
Second, over the past few weeks we have been coordinating an announcement between our client NewsGator and PR firm Edelman. They introduced today a new joint solution called Hosted Conversations that combines advertising, social media and RSS technology. Coverage has appeared in more than a dozen media outlets, including GigaOm, ClickZ, PR Week and Adotas. Steve Rubel of Micro Persuasion/Edelman posted about the news as well.
How PR firms are using IM
PR Week has a story in this week’s issue about how agencies are using instant messaging to communicate with clients. Jason Mandell talks in the piece about how we use IM to help guide clients through interviews with reporters and analysts.