Wall Street Journal on Enterprise 2.0
Yesterday’s Journal had a feature by Michael Totty about the emerging trend of Enterprise 2.0 – businesses deploying Web 2.0 technologies. “A growing number of businesses, from cutting-edge advertising agencies to venerable insurance companies, have taken the plunge into Web 2.0 tools,” Totty writes.
The story highlights Northwestern Mutual Life Insurance Co, which is using LaunchSquad client iUpload’s software to enable its 5,000 employees to share knowledge through blogging tools, as well as Proctor & Gamble, which is using NewsGator’s RSS technology to manage how news and information is distributed and shared throughout its organization.
These are but a few examples, and it’s obviously very early here. But the Journal is clearly recognizing the train is moving and not going to stop. Blogs, wikis, RSS…are all incredibly useful technologies for both individuals and companies, and they will become a pervasive part of our daily lives (if they haven’t already), even if in the end we don’t realize it. But they will be there behind the scenes making our lives easier as technology seems to so often do.