InsideView and the New Socialprise
The amount of information on Facebook and other social groups gets bigger (and more complex) by the second, as people accept friend requests on their iPhones and continuously update their profiles. But does that mean anything for businesses? Can companies find meaningful ways to leverage this new information channel in the enterprise?
One of our clients, InsideView, which provides a business search and intelligence application, has explored this in-depth since last year. A few days ago, the San Francisco-based company made its mark in Enterprise 2.0 by coining a fresh term called “Socialprise” to explain the mash-up of social tools and the enterprise, as ReadWriteWeb’s Sarah Perez calls it in her post about the company’s launch.
As part of the Socialprise concept, InsideView launched SalesView, one of the first true applications created to help businesses leverage the rich, unstructured data from social groups and media. The product collects data from 20,000 online sources (Facebook, Web 2.0 sites, press releases, you name it), sorts it and then custom-highlights the most meaningful information based on the triggers customers set.
InsideView also announced mash-ups with SugarCRM, Landslide Technologies and a future one with Microsoft, making SalesView integrated for free use with CRM apps, as Phil Wainewright comments on in his blog post on us.
InsideView is hosting a launch party next Thursday, April 3 at 6 pm to celebrate their incredible launch. The party will feature San Francisco’s best – crab, Anchor Steam beer, sourdough, a live DJ spinning house and, of course, top folks from the Enterprise 2.0 community. If you’re interested in attending, just send us an email to insideview(at)launchsquad(dot)com, and we’ll put you on the list.
Interactive Barcodes Coming to a Store Near You
With the rise of e-commerce, traditional stores have been scrambling to compete with the convenience of online shopping — and LaunchSquad client StoreXperience was at National Retail Federation’s 97th Convention & Expo this past January to launch its new mobile commerce solution.
StoreXperience harnesses the power of customers’ cellphones to merge the convenience of online shopping with the tangible benefits of the in-store experience. Using 2D barcode technology, StoreXperience allows customers to access in-depth product information by scanning bar-codes at participating retail locations with their mobile phones. The company then leverages advanced CRM capabilities so that retailers and brands can create relevant promotions and offers based on customer behavior at specific locations in real time.
The NRF Conference was as an ideal launching pad for StoreXperience, and the Javits Center served as a mock retail floor where attendees were able to win prizes by scanning product information from various booths using StoreXperience. StoreXperience also helped the National Retail Federation manage its Silent Auction. Then later in the month, Microsoft officially announced StoreXperience’s inclusion in the Startup Accelerator Program, a highly selective program that helps high-potential startups accelerate their time to market.
StoreXperience has been well received in the media, and soon consumers everywhere will join the experience as well.
Obama Girl is Hottest on Web, Says E!
While we can’t take credit for “Obama Girl” Amber Lee Ettinger’s good looks, we can say that we played a role in making her “Obama Girl” debut on BarelyPolitical.com the Biggest Viral Video Hit of 2007. “Ms. Girl” made a recent guest appearance on Saturday Night Live and reached the pinnacle of entertainment news success when E! tapped her as #1 on its “Hottest Women of the Web” list. Congrats to Obama Girl and BarelyPolitical.com, we can’t wait for more as the race for the presidential nomination heats up.
Podcast on Social Media Strategy
You can easily throw LaunchSquad on your iPod: Adam Metz was interviewed by eMarketing Talk Show’s Brooke Schumacher last week as part of a three-part series on social media strategy. This discussion focused on explaining social media marketing, how to work with your brand’s social media conversation online, and measuring and tracking the success of your work in social media. Adam also recently authored an eBook, There Is No Secret Sauce, a tactical guide to social media strategy.
Since the book’s digital release, Adam has taken on webinars and authored an article for Campus Technology’s The Journal advising educators on social media. He has a forthcoming article in PR Week and a number of forthcoming podcast interviews. He’ll also be conducting dozens of interviews at the South By Southwest Interactive Festival in Austin, Texas, next week for LaunchSquad’s Exclamation blog.
Check out his popular MetzMash blog for more.