Obama Girl Enters the No Spin Zone and Finds a Fan in Bill O’Reilly
BarelyPolitical.com’s own Obama Girl, Amber Ettinger, appeared on The O’Reilly Factor last week on Fox News. Though some may be skeptical that Bill O’Reilly would welcome Obama Girl, last week’s interview proved him to be a fan of the President-elect’s cheerleader. O’Reilly says that satire is good for the country and deemed Amber Ettinger to be “the better looking Jon Stewart of the Internet.” O’Reilly and Ettinger joked about her famous Web videos and talked politics and humor. O’Reilly called Obama Girl and BarelyPoltical an example of “an entrepreneurship in America we should all admire.” No doubt that Obama Girl’s newest fan will be calling on her again in the near future.
BarelyPolitical.com is owned by NextNewNetworks, a media company that creates and programs online television networks for niche audiences. As part of the BarelyPolitical brand, Obama Girl is an example of the success of programmed Web video content. NextNewNetworks includes video programming for a number of different targeted audiences, including networks like BarelyPoltical, Channel Frederator, Threadbanger, Fast Lane Daily, Indy Mogul, Garage 419, VOD Cars, TMI Weekly, ViroPOP and Ultra Kawaii.
Attributor Identifies Your TrueAudience
Our client Attributor, which offers a content tracking and programming platform, recently released new research that quantifies the monetary value of off-site content proliferation. The results show a huge opportunity for online publishers and proves a phenomenon publishers always knew but that had not yet been quantified — off-site content is seen more often than the same content on a publisher’s destination site, on average 1.5 times more often, and is generating enormous revenue opportunities on other sites.
Results vary by content category, with automotive and travel content views five to seven times higher on other sites than on the publisher destination site. With a CPM estimate of $1, these views are worth up to $250K in annual revenue for more than 60% of publishers. The findings are significant for online advertisers and ad networks, as it indicates that the true size of the audience for the content they advertise in is much greater than the visitors to destination sites, and they could be capitalizing on additional revenue across the Web.
The study spanned several categories and different publisher sizes, though each publisher will have unique page view and ad revenue results and can request their own report. More about the research methodology can be found here.
The TrueAudience Research has captured the attention of the media. We’ve seen coverage in Forbes, the Associated Press, CNET, Media Post, Folio, WebProNews, MarketingVOX, MarketingCharts and others.
Attributor will have more important research coming out in the coming months, so be sure to watch their blog for more news!
Latest Hit From Offerpal Media
This past Wednesday, our client Offerpal Media hosted a Facebook Developer Garage at Mezzanine in downtown San Francisco. The event, themed “Turning Virtual Currency into Real Revenue,” drew more than 250 application developers and others involved in the social networking games industry and a small army of Facebook employees. Offerpal is the leader in “managed offer platforms” for social networking applications–acting as a bridge between advertisers and developers to bring real dollars and cents through the use of embedded surveys and offers, leveraging virtual currency in social networking applications.
Fortune editor David Kirkpatrick (who is hard at work on a book about Facebook) was one of the attendees, as was Inside Facebook blogger Justin Smith, who posted the live Ustream.tv feed of the event on his site. We shot some video of participants discussing their latest Facebook apps. Stay tuned for the actual footage.
There was also an impressive lineup of speakers, including Anu Shukla, CEO of Offerpal Media, who shared secrets to monetizing social networking applications using virtual currency, and John Hwang, Director of Products at RockYou – developers of SpeedRacer, one of the most installed apps on Facebook.
A panel of top apps developers spoke at the event, including:
- Siqi Chen of Serious Business (developers of Friends For Sale!),
- Nicholas Talarico of Sibblingz (developers of Make a Baby), and
- Markus Weichselbaum of TheBroth (developers of PuzzleBee, KickMania! and What’s Your Stripper Name?).
This lively panel included some surprising stories and insights about what makes for an addictive Facebook application. For example, Chen, who developed his application “Friends For Sale” so that he’d be able to “help people get laid in the real world,” soon had such a popular game on his hands that people were clamoring for the virtual currency needed in order to play it. It became so raucous that at one point, he received a death threat from a game player who demanded hundreds of thousands in virtual currency. Panelist Nick Talarico joked that it was a sign that you’ve got one successful application on your hands!
No doubt Offerpal Media will continue to prosper. We’re thrilled to be working with a company that is empowering innovation and success on social networks.
How Do You Use Evernote?
Last week, our client Evernote launched a new viral video project on YouTube asking users and fans to contribute their own short clips on how they use Evernote.
The video has already been watched almost 2000 times and there some great video responses. Users captured include students who depend on Evernote for note-taking, bloggers who manage story ideas using the software, and managers who use it to store and track company invoices and purchase orders.
How do you use Evernote? Let us know here!
