Infusionsoft and the Age of the Entrepreneur
Recently, U.S. Census data was released stating that in the past ten years, over seven million entrepreneurs have created their own businesses, a growth rate of over 35%. The age of the entrepreneur, despite the recent economic downturn, is not only alive and well, but is thriving!
Launchsquad client Infusionsoft is doing their part to facilitate that growth by providing automatic follow-up software to small business owners and entrepreneurs, helping them put their marketing, e-commerce and CRM on autopilot. With Infusionsoft, they can grow their business without having to take on additional staff to handle these very important but sometimes tedious tasks.
The company has been on a roll lately, and has developed a strong customer based of more than 14,000 subscribers, highlighted by a nearly 475% increase in customers from June 2008 to June 2009. This past week, Infusionsoft announced some big news, unveiling a major change to their current business model, originally based on up-front fees. Now, any business looking to grow their sales can do so with a manageable monthly subscription.
This is one step of many for Infusionsoft, whose ultimate goal is to become the primary marketing automation provider for small businesses. Over the past several months, the company has redesigned their interface to make it more streamlined and user-friendly, raised $7.9 million of venture capital, and introduced a tiered pricing plan to accommodate the needs of any small business, along with a guarantee to double users’ sales.
Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau and brother-in-law, Clate Mask. In the beginning, these three worked non-stop get Infusionsoft off the ground, putting their own mortgage payments on the line to accomplish their vision: to help small businesses and entrepreneurs like themselves grow. A classic entrepreneurial story in and of itself, which has enabled them to really understand what it takes to help the small business owner be successful.
For more information on Infusionsoft and their recent participation in the Small Business Declaration of Independence, click here.