Criteo Personalizes Ads, Helps You Shop and Gets Love from Retailers
Curious about how those online advertisements somehow recognize your shopping preferences, accurately displaying product recommendations for the pair of shoes or sweater you’ve been looking at for the past two weeks? So were we, until we met the folks at Criteo. What we’ve learned is that their technology is smart. Crazy smart.
The personalized retargeting provider recently packed up its corporate headquarters in France and set up shop in Palo Alto, CA. Since arriving in the states, the company has been on a roll, partnering with dozens of the Top 100 global retailers to display the most personalized and interactive advertisements across the Web. And we’re not just talking the basics. Criteo’s technology is changing the way online advertisers retarget consumers, enabling retailers to re-engage and re-connect with those who visited their site. With Criteo, retailers are getting a second chance at connecting with their customers and do so on a pay-per-click (PPC) basis, meaning retailers only have to pay when the shopper clicks on an ad and comes back to their site.
In fact, in just five months, Criteo alone has generated more than $1 billion in sales for their ecommerce clients.
If shop online, then you’re likely among the 95 percent of online shoppers who leave a site before making a final purchase. Why? Because there are plenty of other options, and comparison shopping is as intriguing as speed dating. However, at the end of the day, you know what product was right for you because you keep going back. Fortunately, Criteo knows this too, and makes it easier for you to finalize the sale and get the product you’ve been wanting.
So what’s the future of online advertising look like? Criteo is delivering it, and it’s working, and it’s making our shopping lives a little bit easier.