Larry Braitman, CEO of LaunchSquad client Adify recently spoke at the AlwaysOn Media conference on a panel called “Are There Chinks in Google’s Advertising Armor?” The panel was moderated by Bambi Francisco of MarketWatch and explored Google’s future as the dominant player in the advertising market. The general consensus was that while Google is the big fish, it’s a large pond and there’s room for players that can enable new ad models that give marketers choice and overcome the challenges of the one-size-fits-all ad network approach. Adify is enabling a new class of online ad network through a platform that helps publishers instantly define, assemble, merchandize and manage new, highly-targeted advertising offerings.
Check out a video archive of the panel, it’s the third one down.
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