For colleges, it’s easy, and rewarding, to be green. Earlier this month, our client Climate Culture partnered with non-profit marketing organization SmartPower to launch America’s Greenest Campus, a nationwide contest among colleges to reduce the carbon footprints of their students, faculty, alumni and staff. Just in time for Earth Month, America’s Greenest Campus is energizing and inspiring young people across the country to make a difference to impact climate change.
The contest is supported by Russell Simmons, Hip-Hop mogul and Editor-in-Chief of GlobalGrind.com, and Internet celeb Obama Girl, who starred in “Save Your Energy,” an online video with Jake Hurwitz from CollegeHumor’s Jake and Amir dedicated to the official kick-off on March 31st.
Climate Culture’s platform powers the contest by tracking each college’s participation and carbon reductions per person. The site helps encourage students, faculty and alumni to reduce energy use and cost by making personalized, practical recommendations. The contest already has over 400 schools participating to win $20,000 in cash prizes. Along with the contest announcement was the launch of Climate Culture’s Facebook App, which allows anyone to sign up and see reductions on Climate Culture through Facebook.
So far, the contest has gotten the attention of Matter Network, Mashable, The Huffington Post and ZDNet, and school papers like College News, UPenn’s The Daily Pennsylvanian and Ithaca College’s The Ithacan.