As the Internet evolves as a platform for both casual and console-quality games, tools like those that LaunchSquad client Mochi Media provides to help analyze and monetize these games are becoming tremendously valuable. That’s why Shanda Games, China’s largest operator of multi-player online role-playing games, announced today that they will acquire Mochi.
Mochi Media has been at the forefront of providing game developers tools to track distribution and usage analytics, enable version control and live updates to distributed games, and provide monetization via micro-transactions and real-time insertion of pre-game and in-game ads. As a result, the company’s network of games grew by leaps and bounds and now reaches more than 100 million people each month.
We’re thrilled for founders Jameson Hsu and Bob Ippolito, marketing gurus Josh Larson and Ada Chen, and the unbelievable Mochi team. The company will continue to operate as a separate brand developing the same products and services for developers, publishers and advertisers as before. But they’ll have a much deeper well of experience and technology to draw on as they continue to evolve our offerings as well as create new ones.
Keep a close eye on Mochi and this space, the opportunity is massive and we’ve only scratched the surface on how it will be addressed.