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Elevating data to drive a new conversation around travel loyalty

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Social Refresh

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Measurement takeaway TKTK

1-3% increaseincrease in monthly engagement rate in first quarter of new social refresh
~50% of the brands social reactions on LinkedIn and it's impressions happened the first quarter of our social refresh

• Launched refreshed Instagram account with new brand guidelines and its own engagement strategy to situate the brand more firmly in the travel planning and booking ecosystem

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