Anaplan

Launching a thought leadership podcast for CFOs

Podcast

Anaplan is an AI-enabled scenario planning and analysis platform that helps enterprise leaders make clearer, more confident decisions. To give the brand a stronger thought leadership presence, LaunchSquad created and launched Right Decisions, Right Now.

LaunchSquad produced every aspect of the podcast: from identifying and booking guests to overseeing recording and editing to post-production and launch. The first season of the podcast featured senior leaders, including executives from Zevia, athenahealth, and Medium. Each 15-minute episode focused on making tough decisions, planning through uncertainty, leading financial change, and navigating the evolving role of today’s CFO.

Anaplan.com/Podcast

LaunchSquad wrote all page copy, episode summaries, and CTA language for the podcast hub on Anaplan’s site.

MEASUREMENT & IMPACT

Established early traction for a podcast targeting a niche, executive audience.

1k+ episode downloads (Season One)
5 episodes + trailer (Season One)