STAX

Newsletter, Video, Social Media, SEO/GEO, Blogs + Articles

STAX Engineering provides emissions capture and control technology for the maritime industry, helping ports and vessel operators significantly reduce harmful pollutants while ships are idling at berth.

After LaunchSquad supported STAX at launch, our work expanded into a full-funnel communications program. We led an SEO- and GEO-informed messaging and copy overhaul across STAX’s website, creating foundational assets including a company manifesto, timeline, and regulation-aligned web pages designed to capture emerging search demand. We also developed a steady cadence of ongoing articles to reinforce key narratives, regulatory context, and company milestones. In parallel, we launched and scaled STAX’s LinkedIn presence and expanded into Instagram through a strategic mix of organic and paid social, ensuring the company reached its highly specific audience of ports, terminal operators, regulators, and vessel owners.

Paired with high-impact media relations, this integrated approach positioned STAX as both a technology leader and a credible voice in the evolving maritime emissions conversation.