Atlassian

Driving partner-led lead generation for Atlassian through co-marketed long-form content

Partner Marketing, Ebooks + Whitepapers, Blogs + Articles

Atlassian partners play a critical role in helping enterprise customers modernize their operations, migrate to the cloud, and adopt AI-powered workflows. To support partner-led demand generation, Atlassian needed co-marketed content that could educate buyers, reinforce platform value, and convert interest into qualified leads.

LaunchSquad partnered with Atlassian and a select group of its solution partners on a co-marketing program focused on lead generation through content. We owned asset creation from concept refinement through writing, design, and final production, delivering designed guides, ebooks, and supporting articles. Working closely with partner SMEs, we translated complex Atlassian capabilities, including Cloud migration, Rovo Search, AI-powered agents, and ESM workflows, into clear, buyer-focused narratives tailored to specific industries and personas. These assets were built to support gated campaigns, partner GTM motions, and mid-funnel sales conversations.

MEASUREMENT & IMPACT

Co-marketed long-form content and articles enabled partner-led lead generation while strengthening Atlassian’s Cloud and AI narrative.

• Delivered co-marketed designed guides, ebooks, and articles built for lead generation

• Owned asset development end to end, including strategy, writing, design, and delivery

• Tailored content and design to each partner’s brand, POV, and go-to-market style

• Managed complex, multi-stakeholder projects to keep assets on track and launch-ready

• Created scalable content frameworks partners could extend across campaigns and channels

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